Young people playing Pickball, opening up a billion dollar consumer market
Pickball was born in the United States in the 1960s and is a cross net ball sport. Its court size is the same as a badminton court, the height of the tennis net is slightly lower than a tennis net, and the racket is slightly larger than a table tennis racket. Due to its ease of handling, low equipment cost, and confrontational nature, pickleball has gradually become popular in China.
Just like the young people who competed to play frisbee in the past two years, in 2025, the city will also see the rise of the Pikball trend. Gymnastics Olympic champion Li Xiaopeng, actor Zheng Kai, and others have recently posted videos of themselves playing badminton on social media, receiving tens of thousands of likes.
A tennis and pickleball coach in Fengtai District, Beijing, told Jiemian News that he has been engaged in tennis training and teaching for 18 years, and only started to learn pickleball and take on teaching work in the past year because there is a demand in the market. In addition to adults wanting to experience pickleball on weekends and holidays, there are also parents bringing their preschool children to learn pickleball. According to parents who came to play basketball, they hope that their children will be exposed to a sport from an early age, and that pickleball is easier to control than tennis.
According to the coach's description, Pickball is a sport that "anyone can pick up" and is a national sport that can cross age groups. Its serving and receiving techniques are somewhat similar to racket holding sports such as tennis and badminton, but because the handle of the Pickball racket is closer to the racket face, it is more conducive for beginners to master the receiving technique.


